Press Releases

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All Press Releases
Monster High™ Unearths New "Monster High™: 13 Wishes" DVD
Oct 08, 2013
New Fangtastic Monster High ™ Characters Introduced in Latest Film from Monster High ™ EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Just in time for Halloween , Monster High™ unearths freaky-fab new monsters in the new movie "Monster High™: 13 Wishes." In partnership with Universal Pictures , the third
KaBOOM! and Mattel Announce New Partnership to Raise Awareness of the Importance of Active Play for All Children
Oct 01, 2013
Partnership Launched with Support of Research and Digital Content WASHINGTON & EL SEGUNDO, Calif. --(BUSINESS WIRE)-- KaBOOM!, the national non-profit organization bringing play to children who need it most, and Mattel (Nasdaq: MAT), the world's largest toy company, announced a new partnership last
Mattel Announces Two Upcoming Events
Sep 19, 2013
Third Quarter 2013 Financial Results Conference Call and Analyst Presentation EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its third quarter 2013 financial results on Wednesday, October 16, 2013 , followed by a conference call and webcast at 8:30
Meet American Girl's New Arrival: The Brand-New World of Bitty Baby!
Aug 27, 2013
—Company Expands and Enhances Its Popular Baby-Doll Line to Create One-of-a-Kind Companions for the Littlest American Girls— MIDDLETON, Wis. --(BUSINESS WIRE)-- Starting today, little girls and their parents will have more to celebrate and explore with the debut of American Girl's newly enhanced
Barbie® Doll's New DVD Brings Back Beloved Mariposa™ Character in Barbie™ Mariposa & the Fairy Princess
Aug 27, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This fall, Barbie® flutters back into our hearts as Mariposa™, in the new movie Barbie™ Mariposa & the Fairy Princess , available now. As the 26 th direct-to-DVD and Blu-ray™ combo pack release for the iconic doll, Barbie® is sure to enchant girls with this
Barbie® to Remain a California Girl
Aug 26, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- The original California girl, Barbie®, today announced that home is truly where the heart is and she will officially be staying in Malibu . Over the past year, Barbie travelled the world to find the perfect place to call home.
Barbie® and Girl Scouts Partner to Create First-Ever Barbie® Patch
Aug 22, 2013
The New "Be Anything, Do Everything" Patch Encourages the Next Generation of Girls to Explore Career Options and Leadership Opportunities EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Today, Barbie ® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the first-ever Barbie® "Be
Mattel Reports Second Quarter 2013 Financial Results — Declares Third Quarter Dividend and Increases Share Repurchase Program
Jul 17, 2013
Second Quarter Highlights Worldwide net sales up 1% North American 1 gross sales down 2% and International gross sales up 4% Worldwide gross sales by core brands: Barbie ® down 12%; Hot Wheels ® down 1%; Fisher-Price ® down 3% and American Girl ® up 14% Gross margin remained flat; SG&A increased
American Girl's 2013 Girl of the Year® Comes to Life in a New Movie Starring Jane Seymour on July 2
Jun 25, 2013
Mattel Announces Second Quarter 2013 Financial Results Conference Call
Jun 20, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) plans to release its second quarter 2013 financial results on Wednesday, July 17, 2013 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's chief executive officer, Bryan G. Stockton .
Mattel Brands and Fisher-Price Transform Licensing Approach for Global Growth, Creating Category Statements with Evergreen Brands and New Franchises
Jun 18, 2013
New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion LAS VEGAS --(BUSINESS WIRE)-- Mattel ® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by
Celebrate Creativity, Reading, and Fun This Summer with American Girl
May 31, 2013
—American Girl Stores are the Summer Destination for Girls and Their Families— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl—one of the top experiential retail and tourist destinations in the country—is the place to celebrate all the things girls love to do during the summer months.
Hot Wheels® Sets a First-Ever, Kid-Powered World Record at Indy 500 with Longest Toy Track in History
May 26, 2013
INDIANAPOLIS --(BUSINESS WIRE)-- On the eve of the Indianapolis 500, it was four kids, not professional race car drivers, who set a world record in front of a roaring crowd. Staged right on the front straightaway of the Indianapolis Motor Speedway , Hot Wheels® created a 1 mile-long, four-lane toy
Mattel Reports First Quarter 2013 Financial Results and Declares Quarterly Dividend
Apr 17, 2013
First Quarter Highlights Worldwide net sales up 7%; North American Region 1 gross sales up 5% and International Region gross sales up 9%; Worldwide gross sales by core brands: Barbie ® down 2%; Hot Wheels ® down 3%; Fisher-Price ® down 7% and American Girl ® up 32%; Gross margin increased 320 basis
Action-Packed Animated Series Max Steel™ Premieres Monday, March 25, at 4PM (ET/PT)
Mar 21, 2013
TV's Newest Turbo-Charged Superhero Debuts With 26-Episode Series on Disney XD EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel (NASDAQ:MAT) brings its latest action hero property to boys across the country with Max Steel™, a new CGI animated TV series premiering on Monday, March 25 at 4 p.m.
Mattel to Webcast First Quarter 2013 Conference Call
Mar 19, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) today announced that it will webcast its quarterly conference call on Wednesday, April 17, 2013 , at 8:30 a.m. Eastern time . Led by the company's chief executive officer, Bryan G. Stockton , the conference call will cover the
Celebrities and Mattel Help The Chocolate Bunny this Easter
Mar 19, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This Easter, Chris Harrison , Stephen Collins and Kate Flannery have partnered with the ECBC ( Endangered Chocolate Bunny Commission ) and Mattel® to Save The Bunny , with a special hare-raising and entertaining PSA .
Barbie® Celebrates 54 Years as the Number One Fashion Doll with Introduction of a New Doll
Mar 08, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- In celebration of Barbie® doll's 54 th birthday, dolls of all ages can commemorate their own special day with the new Birthday Wishes® Barbie® Doll . The iconic doll looks pretty in pink and is the perfect gift for any Barbie fan.
Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures
Mar 06, 2013
Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at Retail and $60,000 "Hero" Scholarship EL SEGUNDO, Calif. --(BUSINESS WIRE)-- From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has provided kids with unstoppable adventures and the durable vehicles and playsets to
Multi-Platinum Recording Artist Nick Lachey Releases "A Father's Lullaby" Album With Fisher-Price®
Feb 26, 2013
EAST AURORA, N.Y. , Feb. 26, 2013 /PRNewswire/ -- Parents and their children will soon be soothed by the voice of multi-platinum recording artist and new father, Nick Lachey , who is set to release his first-ever lullaby album, "A Father's Lullaby," this March in partnership with Fisher-Price, Inc.
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