Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Mattel Announces Second Quarter 2013 Financial Results Conference Call
Jun 20, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) plans to release its second quarter 2013 financial results on Wednesday, July 17, 2013 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's chief executive officer, Bryan G. Stockton .
Mattel Brands and Fisher-Price Transform Licensing Approach for Global Growth, Creating Category Statements with Evergreen Brands and New Franchises
Jun 18, 2013
New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion LAS VEGAS --(BUSINESS WIRE)-- Mattel ® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by
Celebrate Creativity, Reading, and Fun This Summer with American Girl
May 31, 2013
—American Girl Stores are the Summer Destination for Girls and Their Families— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl—one of the top experiential retail and tourist destinations in the country—is the place to celebrate all the things girls love to do during the summer months.
Hot Wheels® Sets a First-Ever, Kid-Powered World Record at Indy 500 with Longest Toy Track in History
May 26, 2013
INDIANAPOLIS --(BUSINESS WIRE)-- On the eve of the Indianapolis 500, it was four kids, not professional race car drivers, who set a world record in front of a roaring crowd. Staged right on the front straightaway of the Indianapolis Motor Speedway , Hot Wheels® created a 1 mile-long, four-lane toy
Mattel Reports First Quarter 2013 Financial Results and Declares Quarterly Dividend
Apr 17, 2013
First Quarter Highlights Worldwide net sales up 7%; North American Region 1 gross sales up 5% and International Region gross sales up 9%; Worldwide gross sales by core brands: Barbie ® down 2%; Hot Wheels ® down 3%; Fisher-Price ® down 7% and American Girl ® up 32%; Gross margin increased 320 basis
Action-Packed Animated Series Max Steel™ Premieres Monday, March 25, at 4PM (ET/PT)
Mar 21, 2013
TV's Newest Turbo-Charged Superhero Debuts With 26-Episode Series on Disney XD EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel (NASDAQ:MAT) brings its latest action hero property to boys across the country with Max Steel™, a new CGI animated TV series premiering on Monday, March 25 at 4 p.m.
Mattel to Webcast First Quarter 2013 Conference Call
Mar 19, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) today announced that it will webcast its quarterly conference call on Wednesday, April 17, 2013 , at 8:30 a.m. Eastern time . Led by the company's chief executive officer, Bryan G. Stockton , the conference call will cover the
Celebrities and Mattel Help The Chocolate Bunny this Easter
Mar 19, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This Easter, Chris Harrison , Stephen Collins and Kate Flannery have partnered with the ECBC ( Endangered Chocolate Bunny Commission ) and Mattel® to Save The Bunny , with a special hare-raising and entertaining PSA .
Barbie® Celebrates 54 Years as the Number One Fashion Doll with Introduction of a New Doll
Mar 08, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- In celebration of Barbie® doll's 54 th birthday, dolls of all ages can commemorate their own special day with the new Birthday Wishes® Barbie® Doll . The iconic doll looks pretty in pink and is the perfect gift for any Barbie fan.
Matchbox® Celebrates 60 Years of Unstoppable Heroic Vehicle Adventures
Mar 06, 2013
Iconic Toy Brand Motors in Anniversary with 60 Cent Toy Cars at Retail and $60,000 "Hero" Scholarship EL SEGUNDO, Calif. --(BUSINESS WIRE)-- From fire trucks to dinosaurs to police cars in pursuit, Matchbox® has provided kids with unstoppable adventures and the durable vehicles and playsets to
Multi-Platinum Recording Artist Nick Lachey Releases "A Father's Lullaby" Album With Fisher-Price®
Feb 26, 2013
EAST AURORA, N.Y. , Feb. 26, 2013 /PRNewswire/ -- Parents and their children will soon be soothed by the voice of multi-platinum recording artist and new father, Nick Lachey , who is set to release his first-ever lullaby album, "A Father's Lullaby," this March in partnership with Fisher-Price, Inc.
Milestone DVD Dances onto Shelves, Barbie™ in The Pink Shoes Marks 25th Title for Iconic Doll
Feb 26, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Barbie takes center stage as a ballerina in the new DVD movie Barbie™ in The Pink Shoes available now. After twelve years and 110+ million DVDs sold to date, the newest title marks a milestone for Barbie Entertainment as the 25 th release.
Barbie® Opens the Doors to Her Real Life Dreamhouse®
Feb 18, 2013
The Doll-With-It-All Invites Fans to "Play House" in a First-Ever, Larger-Than-Life Interactive Experience in the U.S. and Germany LOS ANGELES --(BUSINESS WIRE)-- On the high heels of Barbie® doll's recent announcement that she's selling her Malibu mansion, the style icon revealed that, for the
Mattel® Unveils the Future of Play with Hot New Properties and Must-Have Toys at the 2013 New York International Toy Fair
Feb 08, 2013
Action Play Boys Brand Max Steel™ Debuts as Mattel's Newest Franchise EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its newest toys that transcend the traditional playroom.
Barbie® Puts Malibu Dreamhouse® Up for Sale
Feb 07, 2013
Fans Worldwide Are Invited to "Step into Barbie's World" as She Searches for a New Place to Call Home LOS ANGELES --(BUSINESS WIRE)-- Malibu , California's most fashionable resident is moving. Today Barbie ® officially put her coastal Dreamhouse® on the market and is packing up her three-story pink
Fisher-Price® Reveals Redesigned Little People® Characters
Feb 05, 2013
New Look for Iconic Brand Unveiled Today During Special Musical Performance with Genevieve Goings at Citi Pond® at Bryant Park™ EAST AURORA, N.Y. --(BUSINESS WIRE)-- Fisher-Price, Inc. , the leading manufacturer of infant and preschool toys and a subsidiary of Mattel (NASDAQ:MAT), has made an
Monster High™ Releases New Double Feature DVD
Feb 05, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Monster High™ , one of the fastest-growing and most popular tween girl franchises, today debuts its brand new DVD, Monster High™ Double Feature. The ghouls of Monster High™ serve up two fang-tastically fabulous adventures in one DVD: When the boys cannot
Fisher-Price and Mattel Pledge $3 Million to The Children's Hospital of Buffalo for a Family and Child Resource Center
Feb 04, 2013
EAST AURORA, NY & EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Fisher-Price, Inc. and Mattel, Inc. pledged $3 million to The Children's Hospital of Buffalo Foundation , in Buffalo, N.Y. , for construction and naming rights to a 6,000-square-foot respite area for families going through treatment in the
Mattel Reports 2012 Financial Results and Declares Quarterly Dividend
Feb 01, 2013
Fourth Quarter Highlights Worldwide net sales up 5% from the prior year; North American 1 gross sales up 5% and International gross sales up 8%; Worldwide gross sales for core brands: Barbie® down 4%; Hot Wheels® up 2%; Fisher-Price® up 6% and American Girl® up 13%; Gross margin increased 40 basis
Mattel Launches New Global Entertainment Franchise Max Steel™
Jan 28, 2013
New Multi-Platform Venture Will Feature Animated Superhero TV Series Broadcast in More Than 100 Global Markets, Turbo-Charged Online Content Hub and Robust Toy and Consumer Products Line EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Max Steel™, a wholly-owned intellectual property from Mattel , makes its
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