Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Mattel Reports First Quarter 2014 Financial Results and Declares Quarterly Dividend
Apr 17, 2014
First Quarter Highlights Worldwide net sales down 5%; North American Region 1 gross sales down 2% and International Region gross sales down 7%; Worldwide gross sales by core brands: Barbie ® down 14%; Hot Wheels ® up 2%; Fisher-Price ® down 6% and American Girl ® up 5%; Gross margin decreased 330
Mattel Blasts Off BOOMco.™ the Next Generation in Adrenaline-Fueled Fun
Apr 02, 2014
Action-Packed Blasters Feature Innovative Smart Stick™ System for the Ultimate Active-Play Experience EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel brings new style and attitude to active play with BOOMco.™ , a ground-breaking innovation in blaster technology.
Mattel Announces First Quarter 2014 Financial Results Conference Call
Mar 31, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its first quarter 2014 financial results on Thurs., April 17, 2014 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's chief executive officer, Bryan G.
Monster High™ Shines Spotlight on New "Monster High™: Frights, Camera, Action!" DVD and Doll Playset
Mar 25, 2014
Monster High ™ Ghouls Embark on a New Adventure to Hauntlywood™ in Latest Monster High ™ Film EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Today, Monster High™ launches its 4 th direct-to-DVD release - Monster High™: Frights, Camera, Action! - with new monsterfied characters and a scary-cool new plot!
Barbie™ Launches All-New Mermaid Movie - Barbie™ The Pearl Princess - Now Available on Blu-ray™, DVD & Digital HD
Mar 11, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Barbie™ is making a splash with her 28 th movie, Barbie™ The Pearl Princess , now available on Blu-ray™, DVD & Digital HD at retailers nationwide. In the all-new tale, Barbie™ stars as Lumina™, a mermaid who dreams of becoming a princess, and has magical
Mattel to Expand its Playing Field with Acquisition of MEGA Brands
Feb 28, 2014
MEGA Brands to Add Its Leading Construction and Arts & Crafts Portfolio to the Mattel Family of Companies and Best-Selling Brands Transaction Highlights MEGA Brands shareholders will receive C$17.75 per share in cash ("Purchase Price") The transaction represents a total enterprise value of
Mattel® Unveils 2014 Toy Portfolio for Pre-School, Boys and Girls Brands at New York International Toy Fair
Feb 17, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®.
Mattel Reports Fourth Quarter and Full Year 2013 Financial Results; Declares Quarterly Dividend
Jan 31, 2014
World's Largest Toy Company Reports Fourth Consecutive Year of Growth Despite Challenging Quarter at Retail Fourth Quarter Highlights Worldwide net sales down 6% from the prior year; North American 1 gross sales down 10% and International gross sales were flat to last year; Worldwide gross sales
Barbie and Fifth Harmony Kick-Off a Multi-Tiered Partnership in 2014
Jan 30, 2014
Pop Sensation Group Fifth Harmony Voices New Anthem "Anything Is Possible" for Barbie® Brand Lyric Video Premieres Today on Barbie.com LOS ANGELES --(BUSINESS WIRE)-- Inspired by the Barbie brand tagline, "With Barbie, Anything is Possible™," the world's most popular doll is debuting a new brand
Mattel Announces Two Upcoming Events
Jan 06, 2014
Fourth Quarter and Year End 2013 Financial Results Conference Call and Analyst Presentation EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its fourth quarter and fiscal year-end 2013 financial results on Friday, Jan.
American Girl's 2014 Girl of the Year Leaps into the Spotlight and Inspires Girls to Find Their Own Unique Talents
Jan 02, 2014
—Feature-Length DVD Based on the New Character Debuting in Summer 2014— MIDDLETON, Wis. --(BUSINESS WIRE)-- On January 1, 2014 , Isabelle , American Girl's 2014 Girl of the Year, will dance her way into the hearts of girls nationwide. Isabelle, an inspired dancer with a flair for design, is
Mattel's Fourth Annual 12 Days of Play Program Impacts More Than 100,000 Children During the Holiday Season
Dec 02, 2013
Employee Volunteers Donate More Than 15,000 Hours of Service and Give the Gift of Play to Children Around the World EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel (Nasdaq: MAT) today announced the start of its fourth annual global Mattel 12 Days of Play program, a series of holiday-themed
Mattel Launches First Multi-Brand Hispanic Integrated Campaign Timed to the Holiday Season
Nov 04, 2013
Mattel to Benefit Children with Cancer and their Families this Holiday Season EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign . Launched on November 1 st in Los Angeles , Houston and
American Girl® Expands into Canada
Oct 29, 2013
— Company to Open New American Girl Retail Concept Stores in 2014 Partnering with Indigo Books & Music Inc. , Canada's Largest Book, Gift, and Specialty Retailer— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced its expansion into Canada
Mattel Announces the Global Launch of Ever After High™
Oct 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™.
CORRECTING and REPLACING Mattel Announces the Global Launch of Ever After High™
Oct 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters EL SEGUNDO, Calif. --(BUSINESS WIRE)-- The website in the third graph, second sentence should be EverAfterHigh.com (sted EverAfter.com ). The corrected release reads: MATTEL ANNOUNCES THE GLOBAL
Pony up! Barbie® Doll Celebrates Family and Friendship in an All-New DVD — Barbie™ & Her Sisters in a Pony Tale
Oct 22, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- With more than 25 titles, Barbie™ shows in her latest adventure — Barbie™ & Her Sisters in a Pony Tale , a direct-to-DVD release — that through the power of family and friendship, anything is possible. Available now at retailers nationwide, the all-new tale
Mattel Reports Third Quarter 2013 Financial Results and Declares Fourth Quarter Dividend
Oct 16, 2013
Third Quarter Highlights Worldwide net sales up 6%; North American 1 gross sales up 3% and International gross sales up 9%; Worldwide gross sales by core brands: Barbie ® up 3%; Hot Wheels ® down 2%; Fisher-Price ® flat; and American Girl ® up 20%; Gross margin increased 10 basis points of net
Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest Toys & Games
Oct 15, 2013
More Mattel Toys Featured on Amazon, Walmart, Kmart, Kohl's and Toy Insider Lists Than Any Other Toymaker EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel Inc. (Nasdaq: MAT) has once again received high praise and recognition for offering more than 80 of the most-wanted and innovative toys this
Mattel's Thomas & Friends® King of the Railway DVD No. 1 its First Week
Oct 09, 2013
Mattel Subsidiary HIT Entertainment Continues Tradition of Compelling Content With No. 1 Rated New Children's Non-Theatrical Release EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that the Thomas & Friends ® "King of the Railway — The Movie" DVD, from its HIT
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