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Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
American Girl® Expands into Canada
Oct 29, 2013
— Company to Open New American Girl Retail Concept Stores in 2014 Partnering with Indigo Books & Music Inc. , Canada's Largest Book, Gift, and Specialty Retailer— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced its expansion into Canada
Mattel Announces the Global Launch of Ever After High™
Oct 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property — Ever After High™.
CORRECTING and REPLACING Mattel Announces the Global Launch of Ever After High™
Oct 28, 2013
New spellbinding brand reaches tweens around the globe with original storylines and creative characters EL SEGUNDO, Calif. --(BUSINESS WIRE)-- The website in the third graph, second sentence should be EverAfterHigh.com (sted EverAfter.com ). The corrected release reads: MATTEL ANNOUNCES THE GLOBAL
Pony up! Barbie® Doll Celebrates Family and Friendship in an All-New DVD — Barbie™ & Her Sisters in a Pony Tale
Oct 22, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- With more than 25 titles, Barbie™ shows in her latest adventure — Barbie™ & Her Sisters in a Pony Tale , a direct-to-DVD release — that through the power of family and friendship, anything is possible. Available now at retailers nationwide, the all-new tale
Mattel Reports Third Quarter 2013 Financial Results and Declares Fourth Quarter Dividend
Oct 16, 2013
Third Quarter Highlights Worldwide net sales up 6%; North American 1 gross sales up 3% and International gross sales up 9%; Worldwide gross sales by core brands: Barbie ® up 3%; Hot Wheels ® down 2%; Fisher-Price ® flat; and American Girl ® up 20%; Gross margin increased 10 basis points of net
Mattel Tops Holiday Toy Lists This Season with More Than 80 of Its Hottest Toys & Games
Oct 15, 2013
More Mattel Toys Featured on Amazon, Walmart, Kmart, Kohl's and Toy Insider Lists Than Any Other Toymaker EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel Inc. (Nasdaq: MAT) has once again received high praise and recognition for offering more than 80 of the most-wanted and innovative toys this
Mattel's Thomas & Friends® King of the Railway DVD No. 1 its First Week
Oct 09, 2013
Mattel Subsidiary HIT Entertainment Continues Tradition of Compelling Content With No. 1 Rated New Children's Non-Theatrical Release EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that the Thomas & Friends ® "King of the Railway — The Movie" DVD, from its HIT
Monster High™ Unearths New "Monster High™: 13 Wishes" DVD
Oct 08, 2013
New Fangtastic Monster High ™ Characters Introduced in Latest Film from Monster High ™ EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Just in time for Halloween , Monster High™ unearths freaky-fab new monsters in the new movie "Monster High™: 13 Wishes." In partnership with Universal Pictures , the third
KaBOOM! and Mattel Announce New Partnership to Raise Awareness of the Importance of Active Play for All Children
Oct 01, 2013
Partnership Launched with Support of Research and Digital Content WASHINGTON & EL SEGUNDO, Calif. --(BUSINESS WIRE)-- KaBOOM!, the national non-profit organization bringing play to children who need it most, and Mattel (Nasdaq: MAT), the world's largest toy company, announced a new partnership last
Mattel Announces Two Upcoming Events
Sep 19, 2013
Third Quarter 2013 Financial Results Conference Call and Analyst Presentation EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its third quarter 2013 financial results on Wednesday, October 16, 2013 , followed by a conference call and webcast at 8:30
Meet American Girl's New Arrival: The Brand-New World of Bitty Baby!
Aug 27, 2013
—Company Expands and Enhances Its Popular Baby-Doll Line to Create One-of-a-Kind Companions for the Littlest American Girls— MIDDLETON, Wis. --(BUSINESS WIRE)-- Starting today, little girls and their parents will have more to celebrate and explore with the debut of American Girl's newly enhanced
Barbie® Doll's New DVD Brings Back Beloved Mariposa™ Character in Barbie™ Mariposa & the Fairy Princess
Aug 27, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This fall, Barbie® flutters back into our hearts as Mariposa™, in the new movie Barbie™ Mariposa & the Fairy Princess , available now. As the 26 th direct-to-DVD and Blu-ray™ combo pack release for the iconic doll, Barbie® is sure to enchant girls with this
Barbie® to Remain a California Girl
Aug 26, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- The original California girl, Barbie®, today announced that home is truly where the heart is and she will officially be staying in Malibu . Over the past year, Barbie travelled the world to find the perfect place to call home.
Barbie® and Girl Scouts Partner to Create First-Ever Barbie® Patch
Aug 22, 2013
The New "Be Anything, Do Everything" Patch Encourages the Next Generation of Girls to Explore Career Options and Leadership Opportunities EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Today, Barbie ® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the first-ever Barbie® "Be
Mattel Reports Second Quarter 2013 Financial Results — Declares Third Quarter Dividend and Increases Share Repurchase Program
Jul 17, 2013
Second Quarter Highlights Worldwide net sales up 1% North American 1 gross sales down 2% and International gross sales up 4% Worldwide gross sales by core brands: Barbie ® down 12%; Hot Wheels ® down 1%; Fisher-Price ® down 3% and American Girl ® up 14% Gross margin remained flat; SG&A increased
American Girl's 2013 Girl of the Year® Comes to Life in a New Movie Starring Jane Seymour on July 2
Jun 25, 2013
AN AMERICAN GIRL: SAIGE PAINTS THE SKY ™ SCHEDULED TO AIR ON SATURDAY , JULY 13, 2013 AT 8/7C ON NBC "AN UPLIFTING MOVIE ABOUT FAMILY, FRIENDSHIP, AND CREATIVITY." — MICHAEL BERICK , L.A. PARENT MIDDLETON, Wis. --(BUSINESS WIRE)-- This summer, Saige Copeland ™ , American Girl's popular 2013 Girl of
Mattel Announces Second Quarter 2013 Financial Results Conference Call
Jun 20, 2013
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) plans to release its second quarter 2013 financial results on Wednesday, July 17, 2013 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's chief executive officer, Bryan G. Stockton .
Mattel Brands and Fisher-Price Transform Licensing Approach for Global Growth, Creating Category Statements with Evergreen Brands and New Franchises
Jun 18, 2013
New Consumer Products Initiatives Position Barbie®, Monster High®, Hot Wheels® and Fisher-Price® for Global Growth and Category Expansion LAS VEGAS --(BUSINESS WIRE)-- Mattel ® Brands and Fisher-Price® are transforming their licensing approach to stay better connected to consumers worldwide by
Celebrate Creativity, Reading, and Fun This Summer with American Girl
May 31, 2013
—American Girl Stores are the Summer Destination for Girls and Their Families— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl—one of the top experiential retail and tourist destinations in the country—is the place to celebrate all the things girls love to do during the summer months.
Hot Wheels® Sets a First-Ever, Kid-Powered World Record at Indy 500 with Longest Toy Track in History
May 26, 2013
INDIANAPOLIS --(BUSINESS WIRE)-- On the eve of the Indianapolis 500, it was four kids, not professional race car drivers, who set a world record in front of a roaring crowd. Staged right on the front straightaway of the Indianapolis Motor Speedway , Hot Wheels® created a 1 mile-long, four-lane toy
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