Press Releases

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All Press Releases
Mattel Announces Upcoming Events
Sep 23, 2014
Company Announces Timing of Third Quarter 2014 Financial Results Conference Call and Securities Analyst Presentation EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that it plans to release its third quarter 2014 financial results on Thursday, October 16, 2014 at
Mattel Named Founding Champion and Official Partner of Special Olympics World Games Los Angeles 2015
Sep 03, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Building on its longstanding support of Special Olympics , Mattel (Nasdaq: MAT) today announced that it has been named an Official Partner of the 2015 Special Olympics World Games in Los Angeles (LA2015). Mattel has committed volunteer and financial support to
American Girl Unveils BeForever™ Line and Connects a New Generation of Girls to Timeless Stories, Inspiring Characters, and Endless Possibilities!
Aug 28, 2014
Beloved Victorian-Era Character, Samantha Parkington , Returns to the Historical Lineup MIDDLETON, Wis. --(BUSINESS WIRE)-- On August 28, 2014 , girls across the country are invited to step into the world of BeForever , American Girl's line of historical dolls, books, and related accessories that
Mattel Celebrates 2014 San Diego Comic-Con with Hot Collectibles and Fan-atic Festivities
Jul 22, 2014
SAN DIEGO --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ:MAT) brings fans of all ages the hottest in San Diego Comic-Con (SDCC) on-sale collectibles and star-studded celebratory events. Visit booth #3029 or for the latest SDCC news, event schedules and on-sale product information.
American Girl's 2014 Girl of the Year® Shines in New Movie American Girl: Isabelle Dances into the Spotlight™
Jul 22, 2014
"A celebration of dance, family, and friendship that every girl will love." - Sunny Chanel , The Stir by CafeMom MIDDLETON, Wis. --(BUSINESS WIRE)-- On July 22 , American Girl's 2014 Girl of the Year Isabelle Palmer™ dances her way into the hearts of girls everywhere in a new feature-length movie
Mattel Launches New Direct-To-Consumer Distribution Strategy for Thomas & Friends™ Wooden Railway
Jul 21, 2014
Leveraging Strengths from Fisher-Price, American Girl and HIT Entertainment , Mattel Unveils a Premium Shopping Experience Featuring Limited-Release Engines and Customizable Products EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel (Nasdaq:MAT) is bringing a new, premium shopping experience to Thomas
Slimed at the BOOMco. Blaster Challenge! Stephen Curry and Rudy Gay Have a Blast with BOOMco.™
Jul 17, 2014
Today, professional basketball players Stephen Curry and Rudy Gay participated in the BOOMco. Blaster Challenge , as part of Mattel's campaign sponsorship of the Nickelodeon Kids' Choice Sports Awards. The two sports powerhouses took their skills off the court, competing head-to-head testing their
Mattel Reports Second Quarter 2014 Financial Results
Jul 17, 2014
Company Completes MEGA Brands Acquisition; Declares Quarterly Dividend Second Quarter Highlights Worldwide net sales down 9%; North American Region 1 gross sales down 8% and International Region gross sales down 9%; Worldwide gross sales by core brands: Barbie ® down 15%; Hot Wheels ® down 2%;
BOOMco. Blaster Challenge: Stephen Curry and Rudy Gay Have a Blast with BOOMco. ™
Jul 15, 2014
Professional basketball players Stephen Curry and Rudy Gay are partnering with BOOMco. ™, an all-new line of blasters from Mattel . Skilled both on and off the court, Curry and Gay, each leading a team, will go head-to-head the night of Nickelodeon Kids' Choice Sports Awards, in the BOOMco Blaster
Boys & Girls Clubs of America and Mattel Invite Consumers to "Share the Play"
Jul 10, 2014
Mattel to Donate One Toy for Every Order Made Online at and ATLANTA --(BUSINESS WIRE)-- Building on a successful multi-year partnership that has helped thousands of young people learn, grow and play, Boys & Girls Clubs of America (BGCA) and Mattel (NASDAQ:MAT)
Mattel Announces Second Quarter 2014 Financial Results Conference Call
Jun 20, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its second quarter 2014 financial results on Thurs., July 17, 2014 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's Chief Executive Officer, Bryan G.
You Can't Be What You Can't See: Meet Entrepreneur Barbie®
Jun 18, 2014
With 150+ careers, Barbie® has always encouraged girls that if you can dream it, you can be it. With the launch of the Entrepreneur Barbie® doll, available  now , she is blazing trails along with other female leaders who are proud to be the boss. This year alone, female entrepreneurs have graced
Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships
Jun 17, 2014
LAS VEGAS --(BUSINESS WIRE)-- This week, at the Las Vegas Licensing Show, leading toymaker Mattel, Inc. (NASDAQ:MAT), will unveil its multi-category line-up of apparel partnerships leveraging the iconic Barbie® brand. Announcing retail fashion programs with Forever 21, Uniqlo Co. Ltd.
Mattel's Spellbinding Fairytale Ever After High™ Unfolds as a Netflix Original Series for Kids
Jun 16, 2014

Fans Will Spellabrate as New Series Debuts Worldwide On Netflix in 2015

Celebrate Summer at American Girl® Stores Nationwide
May 22, 2014
—Popular Tourist Destination for Girls and Families Offers Tropical-Themed Fun— MIDDLETON, Wis. --(BUSINESS WIRE)-- School's out for the summer and American Girl—one of the country's top experiential retail and tourist destinations—is the place for girls and their families to get away for a
Mattel Appoints Richard Dickson Chief Brands Officer
May 19, 2014
Dickson to Lead Unified Global Brand Strategy for World's Leading Toy Maker EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) announced today the creation of a new, unified marketing and creative division to span the company's global portfolio of consumer brands.
Barbie® Celebrates with World Renowned Artist Romero Britto to Launch New BRITTO Barbie® Doll
May 16, 2014
Just in time for Game Day, Barbie® honors two of Brazil's national treasures — football and Britto's iconic pop art! EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Last night, Barbie® fans celebrated with world renowned artist Romero Britto to celebrate the launch of the new BRITTO Barbie® doll in his
Mattel Appoints Tim Kilpin Head of International Division
May 15, 2014
Kilpin to Lead Mattel's Growth in Established and Emerging International Markets EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) announced today that company veteran Tim Kilpin has been named Executive Vice President, International, effective immediately.
Mattel Named One of America's Top Five Corporate Citizens
May 01, 2014
Leading Toy Maker Recognized for Commitment to Social Responsibility EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) has been recognized as one of America's Best Corporate Citizens, in an annual report issued this week by Corporate Responsibility Magazine .
Mattel Completes Acquisition of MEGA Brands
Apr 30, 2014
Acquisition advances Mattel's global growth strategy with expansion into rapidly growing $4-billion Construction Building Sets Category and $2-billion Arts & Crafts Category EL SEGUNDO, Calif. & MONTREAL --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) announced today that it has completed the
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