Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Boys & Girls Clubs of America and Mattel Invite Consumers to "Share the Play"
Jul 10, 2014
Mattel to Donate One Toy for Every Order Made Online at MattelShop.com and Fisher-PriceStore.com ATLANTA --(BUSINESS WIRE)-- Building on a successful multi-year partnership that has helped thousands of young people learn, grow and play, Boys & Girls Clubs of America (BGCA) and Mattel (NASDAQ:MAT)
Mattel Announces Second Quarter 2014 Financial Results Conference Call
Jun 20, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its second quarter 2014 financial results on Thurs., July 17, 2014 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's Chief Executive Officer, Bryan G.
You Can't Be What You Can't See: Meet Entrepreneur Barbie®
Jun 18, 2014
With 150+ careers, Barbie® has always encouraged girls that if you can dream it, you can be it. With the launch of the Entrepreneur Barbie® doll, available  now , she is blazing trails along with other female leaders who are proud to be the boss. This year alone, female entrepreneurs have graced
Barbie™ Extends Fashion Legacy and Global Footprint with New Apparel Partnerships
Jun 17, 2014
LAS VEGAS --(BUSINESS WIRE)-- This week, at the Las Vegas Licensing Show, leading toymaker Mattel, Inc. (NASDAQ:MAT), will unveil its multi-category line-up of apparel partnerships leveraging the iconic Barbie® brand. Announcing retail fashion programs with Forever 21, Uniqlo Co. Ltd.
Mattel's Spellbinding Fairytale Ever After High™ Unfolds as a Netflix Original Series for Kids
Jun 16, 2014

Fans Will Spellabrate as New Series Debuts Worldwide On Netflix in 2015

Celebrate Summer at American Girl® Stores Nationwide
May 22, 2014
—Popular Tourist Destination for Girls and Families Offers Tropical-Themed Fun— MIDDLETON, Wis. --(BUSINESS WIRE)-- School's out for the summer and American Girl—one of the country's top experiential retail and tourist destinations—is the place for girls and their families to get away for a
Mattel Appoints Richard Dickson Chief Brands Officer
May 19, 2014
Dickson to Lead Unified Global Brand Strategy for World's Leading Toy Maker EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) announced today the creation of a new, unified marketing and creative division to span the company's global portfolio of consumer brands.
Barbie® Celebrates with World Renowned Artist Romero Britto to Launch New BRITTO Barbie® Doll
May 16, 2014
Just in time for Game Day, Barbie® honors two of Brazil's national treasures — football and Britto's iconic pop art! EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Last night, Barbie® fans celebrated with world renowned artist Romero Britto to celebrate the launch of the new BRITTO Barbie® doll in his
Mattel Appoints Tim Kilpin Head of International Division
May 15, 2014
Kilpin to Lead Mattel's Growth in Established and Emerging International Markets EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) announced today that company veteran Tim Kilpin has been named Executive Vice President, International, effective immediately.
Mattel Named One of America's Top Five Corporate Citizens
May 01, 2014
Leading Toy Maker Recognized for Commitment to Social Responsibility EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) has been recognized as one of America's Best Corporate Citizens, in an annual report issued this week by Corporate Responsibility Magazine .
Mattel Completes Acquisition of MEGA Brands
Apr 30, 2014
Acquisition advances Mattel's global growth strategy with expansion into rapidly growing $4-billion Construction Building Sets Category and $2-billion Arts & Crafts Category EL SEGUNDO, Calif. & MONTREAL --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT ) announced today that it has completed the
Mattel Reports First Quarter 2014 Financial Results and Declares Quarterly Dividend
Apr 17, 2014
First Quarter Highlights Worldwide net sales down 5%; North American Region 1 gross sales down 2% and International Region gross sales down 7%; Worldwide gross sales by core brands: Barbie ® down 14%; Hot Wheels ® up 2%; Fisher-Price ® down 6% and American Girl ® up 5%; Gross margin decreased 330
Mattel Blasts Off BOOMco.™ the Next Generation in Adrenaline-Fueled Fun
Apr 02, 2014
Action-Packed Blasters Feature Innovative Smart Stick™ System for the Ultimate Active-Play Experience EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel brings new style and attitude to active play with BOOMco.™ , a ground-breaking innovation in blaster technology.
Mattel Announces First Quarter 2014 Financial Results Conference Call
Mar 31, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) announced it plans to release its first quarter 2014 financial results on Thurs., April 17, 2014 , followed by a conference call and webcast at 8:30 a.m. Eastern time , led by the company's chief executive officer, Bryan G.
Monster High™ Shines Spotlight on New "Monster High™: Frights, Camera, Action!" DVD and Doll Playset
Mar 25, 2014
Monster High ™ Ghouls Embark on a New Adventure to Hauntlywood™ in Latest Monster High ™ Film EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Today, Monster High™ launches its 4 th direct-to-DVD release - Monster High™: Frights, Camera, Action! - with new monsterfied characters and a scary-cool new plot!
Barbie™ Launches All-New Mermaid Movie - Barbie™ The Pearl Princess - Now Available on Blu-ray™, DVD & Digital HD
Mar 11, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Barbie™ is making a splash with her 28 th movie, Barbie™ The Pearl Princess , now available on Blu-ray™, DVD & Digital HD at retailers nationwide. In the all-new tale, Barbie™ stars as Lumina™, a mermaid who dreams of becoming a princess, and has magical
Mattel to Expand its Playing Field with Acquisition of MEGA Brands
Feb 28, 2014
MEGA Brands to Add Its Leading Construction and Arts & Crafts Portfolio to the Mattel Family of Companies and Best-Selling Brands Transaction Highlights MEGA Brands shareholders will receive C$17.75 per share in cash ("Purchase Price") The transaction represents a total enterprise value of
Mattel® Unveils 2014 Toy Portfolio for Pre-School, Boys and Girls Brands at New York International Toy Fair
Feb 17, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®.
Mattel Reports Fourth Quarter and Full Year 2013 Financial Results; Declares Quarterly Dividend
Jan 31, 2014
World's Largest Toy Company Reports Fourth Consecutive Year of Growth Despite Challenging Quarter at Retail Fourth Quarter Highlights Worldwide net sales down 6% from the prior year; North American 1 gross sales down 10% and International gross sales were flat to last year; Worldwide gross sales
Barbie and Fifth Harmony Kick-Off a Multi-Tiered Partnership in 2014
Jan 30, 2014
Pop Sensation Group Fifth Harmony Voices New Anthem "Anything Is Possible" for Barbie® Brand Lyric Video Premieres Today on Barbie.com LOS ANGELES --(BUSINESS WIRE)-- Inspired by the Barbie brand tagline, "With Barbie, Anything is Possible™," the world's most popular doll is debuting a new brand
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