Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Photo of New Tris Barbie® Doll Available on Business Wire's Website and AP PhotoExpress
Mar 06, 2015
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Timed to the upcoming release of The Divergent Series: Insurgent,  the sequel to the 2014 blockbuster Divergent, Barbie® unveils images of the new Tris Barbie® doll available now on TheBarbieCollection.com and Amazon.com .
Tankies Unite! Neil Patrick Harris Shows Kids No Mercy Proving He Is #ThomasObsessed
Mar 02, 2015
Neil Patrick Harris displays lifelong passion for Thomas &Friends™ in new Funny Or Die video EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Today, the Emmy Award-winning comedy site, Funny Or Die and Thomas &Friends, unveiled "Neil Patrick Harris' Thomas & Friends Obsession," a new video starring
Mattel Collaborates with Google to Reimagine the Iconic View-Master Toy
Feb 13, 2015
View-Master works with Google Cardboard to deliver an affordable, kid-friendly immersive digital experience NEW YORK --(BUSINESS WIRE)-- Kicking off the Toy Industry Association's Toy Fair in New York today, Mattel, Inc. (NASDAQ: MAT) unveiled a collaboration with Google that gives the iconic
American Girl® Partners with Fashion Angels Enterprises® on Arts & Crafts Licensing Deal
Feb 13, 2015
—Fashion-Focused Products to Be Sold Via Mass Retailers This Fall— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced a licensing agreement with Fashion Angels, the leading designer of tween girls' lifestyle and activity products, to create a
Mattel Reports Fourth Quarter and Full Year 2014 Financial Results
Jan 30, 2015
Fourth Quarter Highlights Worldwide net sales down 6% (including an unfavorable impact from changes in currency exchange rates of 3%); North American Region 1 gross sales down 2% and International Region gross sales down 5% (including an unfavorable impact from changes in currency exchange rates of
Fisher-Price(R) Launches 'Poem to Your Child' Video
Jan 29, 2015
TORONTO, ON -- (Marketwired) -- 01/29/15 -- A new year means a new chance to create memories with the little ones in your life. In a new video titled "Poem to Your Child," Fisher- Price ® continues to celebrate and encourage the time to play, because the moments you play together with your child
Mattel Names Christopher Sinclair as Chairman and Interim Chief Executive Officer
Jan 26, 2015
Bryan Stockton Resigns as Chairman and Chief Executive Officer Company Announces Preliminary Fourth Quarter and Full Year 2014 Financial Results Company Announces Quarterly Dividend EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced that Christopher A.
Mattel Announces Changes to Executive Leadership Team
Jan 13, 2015
Richard Dickson Appointed President, Chief Brands Officer ; Tim Kilpin Appointed President, Chief Commercial Officer EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced key changes to the company's Executive Leadership Team, effective immediately.
Mattel Announces Upcoming Events
Jan 12, 2015
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that it plans to release its fourth quarter and year-end financial results for the 2014 fiscal year on Friday, January 30, 2015 at approximately 6:00 a.m. Eastern time . Following this, Bryan G.
Kicking Off The Best Possible Start Campaign, Fisher-Price Asks Parents Around The World To Share A Wish For Their Child's Future This New Year
Jan 02, 2015
EAST AURORA, N.Y. , Jan. 2, 2015 /PRNewswire/ -- Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign.
American Girl's 2015 Girl of the Year™ "Bakes" a Difference and Helps Girls Find Their Own Recipe for Success
Jan 01, 2015
— Partnership with No Kid Hungry ® to Help End Childhood Hunger— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl is mixing up fun for millions of girls today with the debut of Grace Thomas™ , the 2015 Girl of the Year ™ ! Grace, an avid baker with an entrepreneurial spirit, is motivated to follow
American Girl Announces "Share the Wonder of the Holidays" Giving Campaign
Nov 24, 2014
—Beloved Brand Pledges Nearly $3 Million in American Girl Dolls to Children's Hospital Association in Unprecedented Holiday Charitable Initiative— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl today announced an unprecedented charitable giving program to benefit children in hospitals across the
Ann Lewnes Elected to Mattel Board of Directors
Nov 21, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced that Ann Lewnes , 53, has been elected to the company's Board of Directors, effective February 1, 2015 . Ms. Lewnes currently serves as Senior Vice President and Chief Marketing Officer of Adobe Systems Inc., a
Photo of Fifth Harmony and Their Barbie Doll Collection Available on Business Wire's Website and AP PhotoExpress
Nov 07, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- A pop star partnership designed to inspire! Showing girls around the world that ‘anything is possible' the all-girl group Fifth Harmony and Barbie® launched a collection of Fifth Harmony Barbie dolls today.  Each doll is inspired by each group member's
American Girl® Expands into Mexico
Oct 30, 2014
— Company to Open Three American Girl Shop-in-Shop Boutiques in 2015 with El Palacio de Hierro, Mexico's largest high-end retailer— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced its expansion into Mexico in partnership with El Palacio de
Chef Dominique Ansel and Monster High™ Unveil Exclusive Treat Just in Time for Halloween
Oct 30, 2014
NEW YORK --(BUSINESS WIRE)-- Monster High™ has partnered with Chef Dominique Ansel to create the Shocklette Monster, a one-of-a-kind treat just in time for Halloween . Just like the characters of Monster High™, Chef Dominique's newest creation brings freaky flavors together to create something even
Fisher-Price Announces Global Collaboration with Shakira and the Barefoot Foundation for Its New "Best Possible Start" Campaign
Oct 27, 2014
EAST AURORA, N.Y. --(BUSINESS WIRE)-- In a global partnership centered on early childhood development, Fisher-Price, Inc. , one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , has partnered with world famous mom, philanthropist and global pop singer,
ADDING MULTIMEDIA Fisher-Price Announces Global Collaboration with Shakira and the Barefoot Foundation for Its New "Best Possible Start" Campaign
Oct 27, 2014
EAST AURORA, N.Y. --(BUSINESS WIRE)-- In a global partnership centered on early childhood development, Fisher-Price, Inc. , one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , has partnered with world famous mom, philanthropist and global pop singer,
Mattel Reports Third Quarter 2014 Financial Results and Declares Fourth Quarter Dividend
Oct 16, 2014
Third Quarter Highlights Worldwide net sales down 8%; North American Region 1 gross sales down 7% and International Region gross sales down 7%; Worldwide gross sales by core brands: Barbie ® down 21%; Hot Wheels ® up 5%; Fisher-Price ® down 16% and American Girl ® down 7%; Gross margin decreased
Hot Wheels® Video Nitro Warriors: Dare to Connect Thrills with Action and Imagination
Oct 07, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Ready, Set Go! Today, Hot Wheels® unveils Nitro Warriors: Dare to Connect , an all-new stop-motion video in partnership with award-winning Vanguard Pictures, exploring the thrilling world of Hot Wheels ® bringing tracks and stunts to life like never before!
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