Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

For your convenience, we've also included a search function to help you locate the press release you're looking for as quickly as possible.

All Press Releases
Kicking Off The Best Possible Start Campaign, Fisher-Price Asks Parents Around The World To Share A Wish For Their Child's Future This New Year
Jan 02, 2015
EAST AURORA, N.Y. , Jan. 2, 2015 /PRNewswire/ -- Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign.
American Girl's 2015 Girl of the Year™ "Bakes" a Difference and Helps Girls Find Their Own Recipe for Success
Jan 01, 2015
— Partnership with No Kid Hungry ® to Help End Childhood Hunger— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl is mixing up fun for millions of girls today with the debut of Grace Thomas™ , the 2015 Girl of the Year ™ ! Grace, an avid baker with an entrepreneurial spirit, is motivated to follow
American Girl Announces "Share the Wonder of the Holidays" Giving Campaign
Nov 24, 2014
—Beloved Brand Pledges Nearly $3 Million in American Girl Dolls to Children's Hospital Association in Unprecedented Holiday Charitable Initiative— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl today announced an unprecedented charitable giving program to benefit children in hospitals across the
Ann Lewnes Elected to Mattel Board of Directors
Nov 21, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT) today announced that Ann Lewnes , 53, has been elected to the company's Board of Directors, effective February 1, 2015 . Ms. Lewnes currently serves as Senior Vice President and Chief Marketing Officer of Adobe Systems Inc., a
Photo of Fifth Harmony and Their Barbie Doll Collection Available on Business Wire's Website and AP PhotoExpress
Nov 07, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- A pop star partnership designed to inspire! Showing girls around the world that ‘anything is possible' the all-girl group Fifth Harmony and Barbie® launched a collection of Fifth Harmony Barbie dolls today.  Each doll is inspired by each group member's
American Girl® Expands into Mexico
Oct 30, 2014
— Company to Open Three American Girl Shop-in-Shop Boutiques in 2015 with El Palacio de Hierro, Mexico's largest high-end retailer— MIDDLETON, Wis. --(BUSINESS WIRE)-- American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced its expansion into Mexico in partnership with El Palacio de
Chef Dominique Ansel and Monster High™ Unveil Exclusive Treat Just in Time for Halloween
Oct 30, 2014
NEW YORK --(BUSINESS WIRE)-- Monster High™ has partnered with Chef Dominique Ansel to create the Shocklette Monster, a one-of-a-kind treat just in time for Halloween . Just like the characters of Monster High™, Chef Dominique's newest creation brings freaky flavors together to create something even
Fisher-Price Announces Global Collaboration with Shakira and the Barefoot Foundation for Its New "Best Possible Start" Campaign
Oct 27, 2014
EAST AURORA, N.Y. --(BUSINESS WIRE)-- In a global partnership centered on early childhood development, Fisher-Price, Inc. , one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , has partnered with world famous mom, philanthropist and global pop singer,
ADDING MULTIMEDIA Fisher-Price Announces Global Collaboration with Shakira and the Barefoot Foundation for Its New "Best Possible Start" Campaign
Oct 27, 2014
EAST AURORA, N.Y. --(BUSINESS WIRE)-- In a global partnership centered on early childhood development, Fisher-Price, Inc. , one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc. , has partnered with world famous mom, philanthropist and global pop singer,
Mattel Reports Third Quarter 2014 Financial Results and Declares Fourth Quarter Dividend
Oct 16, 2014
Third Quarter Highlights Worldwide net sales down 8%; North American Region 1 gross sales down 7% and International Region gross sales down 7%; Worldwide gross sales by core brands: Barbie ® down 21%; Hot Wheels ® up 5%; Fisher-Price ® down 16% and American Girl ® down 7%; Gross margin decreased
Hot Wheels® Video Nitro Warriors: Dare to Connect Thrills with Action and Imagination
Oct 07, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Ready, Set Go! Today, Hot Wheels® unveils Nitro Warriors: Dare to Connect , an all-new stop-motion video in partnership with award-winning Vanguard Pictures, exploring the thrilling world of Hot Wheels ® bringing tracks and stunts to life like never before!
Mattel Announces Upcoming Events
Sep 23, 2014
Company Announces Timing of Third Quarter 2014 Financial Results Conference Call and Securities Analyst Presentation EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel, Inc. (Nasdaq: MAT) today announced that it plans to release its third quarter 2014 financial results on Thursday, October 16, 2014 at
Mattel Named Founding Champion and Official Partner of Special Olympics World Games Los Angeles 2015
Sep 03, 2014
EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Building on its longstanding support of Special Olympics , Mattel (Nasdaq: MAT) today announced that it has been named an Official Partner of the 2015 Special Olympics World Games in Los Angeles (LA2015). Mattel has committed volunteer and financial support to
American Girl Unveils BeForever™ Line and Connects a New Generation of Girls to Timeless Stories, Inspiring Characters, and Endless Possibilities!
Aug 28, 2014
Beloved Victorian-Era Character, Samantha Parkington , Returns to the Historical Lineup MIDDLETON, Wis. --(BUSINESS WIRE)-- On August 28, 2014 , girls across the country are invited to step into the world of BeForever , American Girl's line of historical dolls, books, and related accessories that
Mattel Celebrates 2014 San Diego Comic-Con with Hot Collectibles and Fan-atic Festivities
Jul 22, 2014
SAN DIEGO --(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ:MAT) brings fans of all ages the hottest in San Diego Comic-Con (SDCC) on-sale collectibles and star-studded celebratory events. Visit booth #3029 or Mattycollector.com for the latest SDCC news, event schedules and on-sale product information.
American Girl's 2014 Girl of the Year® Shines in New Movie American Girl: Isabelle Dances into the Spotlight™
Jul 22, 2014
"A celebration of dance, family, and friendship that every girl will love." - Sunny Chanel , The Stir by CafeMom MIDDLETON, Wis. --(BUSINESS WIRE)-- On July 22 , American Girl's 2014 Girl of the Year Isabelle Palmer™ dances her way into the hearts of girls everywhere in a new feature-length movie
Mattel Launches New Direct-To-Consumer Distribution Strategy for Thomas & Friends™ Wooden Railway
Jul 21, 2014
Leveraging Strengths from Fisher-Price, American Girl and HIT Entertainment , Mattel Unveils a Premium Shopping Experience Featuring Limited-Release Engines and Customizable Products EL SEGUNDO, Calif. --(BUSINESS WIRE)-- Mattel (Nasdaq:MAT) is bringing a new, premium shopping experience to Thomas
Slimed at the BOOMco. Blaster Challenge! Stephen Curry and Rudy Gay Have a Blast with BOOMco.™
Jul 17, 2014
Today, professional basketball players Stephen Curry and Rudy Gay participated in the BOOMco. Blaster Challenge , as part of Mattel's campaign sponsorship of the Nickelodeon Kids' Choice Sports Awards. The two sports powerhouses took their skills off the court, competing head-to-head testing their
Mattel Reports Second Quarter 2014 Financial Results
Jul 17, 2014
Company Completes MEGA Brands Acquisition; Declares Quarterly Dividend Second Quarter Highlights Worldwide net sales down 9%; North American Region 1 gross sales down 8% and International Region gross sales down 9%; Worldwide gross sales by core brands: Barbie ® down 15%; Hot Wheels ® down 2%;
BOOMco. Blaster Challenge: Stephen Curry and Rudy Gay Have a Blast with BOOMco. ™
Jul 15, 2014
Professional basketball players Stephen Curry and Rudy Gay are partnering with BOOMco. ™, an all-new line of blasters from Mattel . Skilled both on and off the court, Curry and Gay, each leading a team, will go head-to-head the night of Nickelodeon Kids' Choice Sports Awards, in the BOOMco Blaster
Displaying 101 - 120 of 452