Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
American Girl Is Heading To Boston
May 12, 2008

Natick Collection to Become New Home of Popular American Girl Store

American Girl's Kit® Makes Her Big Screen Debut in a New Feature Film Coming to Theaters Nationwide on July 2
May 08, 2008

—New Ruthie&#8482 Doll, Kit's Best Friend, Joins American Girl's Historical Line—

Mattel Reports First Quarter 2008 Financial Results
Apr 21, 2008
Mattel Reports First Quarter 2008 Financial Results First Quarter Highlights Worldwide net sales down 2 percent; Domestic gross sales down 11 percent and international gross sales up 8 percent; Worldwide gross sales for core brands: Barbie® flat; Hot Wheels® up 2 percent; Core Fisher-Price® down 1
"Barbie® Tech" Team Delivers Keynote Address At The 2nd Annual Virtual Worlds Conference In NYC
Apr 03, 2008

Mattel Announces the Future of Barbie Girls&#8482, Including its Move to Subscription in May 2008

Barbie® Introduces "Barbie™ Bcause," A Limited Edition Collection of Eco-Friendly Accessories for Girls
Apr 01, 2008

Barbie&#8482 BCause Collection, Available Exclusively At Toys"R"Us Stores Nationwide, Reuses and Repurposes Excess Barbie&#8482 Fabrics and Trimmings to Create Fashionable and Playful Handbags, Pillows, Diaries, Totes and Other Accessories

Hot Wheels® and Gallery 1988 Present Pop Surrealist Exhibit Showcasing Artwork Inspired by Classic Toy Brands
Apr 01, 2008
Hot Wheels ® and Gallery 1988 Present Pop Surrealist Exhibit Showcasing Artwork Inspired by Classic Toy Brands Exhibit Features More Than 200 Pieces of Artwork, Including Customized 1:18 Scale Hot Wheels® Volkswagen Buses to Benefit the Children Affected by AIDS Foundation LOS ANGELES (April 1,
Mattel To Webcast 2008 First Quarter Earnings Conference Call
Mar 19, 2008
Mattel To Webcast 2008 First Quarter Earnings Conference Call EL SEGUNDO, March 19, 2008 – Mattel, Inc. (NYSE:MAT) today announced that it will webcast its quarterly conference call on Monday, April 21, 2008 at 8:30 a.m. Eastern time (5:30 a.m. Pacific time).
Fisher-Price® Partners With ToyQuest To Create First-Ever Backyard Play Program
Mar 04, 2008
Fisher-Price ® Partners With ToyQuest To Create First-Ever Backyard Play Program El Segundo, Calif. (March 4, 2008) - Fisher-Price®, the nation's No. 1 infant and preschool brand, announced today a new licensing collaboration with ToyQuest, an innovative toy developer and manufacturer, to produce a
Mattel To Issue $350 Million Of Senior Notes
Mar 04, 2008
Mattel To Issue $350 Million Of Senior Notes EL SEGUNDO, Calif. -- March 4, 2008 - Mattel, Inc. [NYSE:MAT] announced today that it has agreed to sell $350 million aggregate principal amount of 5.625% senior notes due March 15, 2013, in an underwritten public offering in which Banc of America
Mattel CFO to Speak at Bank of America's 2008 Consumer Conference
Feb 27, 2008

Presentation Will Be Webcast Live

BARBIE® PAIRS UP WITH THE LOLLIPOP THEATER NETWORK TO HOST A "BUTTERFLY BALL" AT THE CHILDREN'S HOSPITAL LOS ANGELES IN CELEBRATION OF THE ALL-NEW "BARBIE™ MARIPOSA
Feb 26, 2008

The "Barbie™ Mariposa™" Movie Inspires Self-Confidence, Reminding Viewers that "The Most Beautiful Thing You Can Be is Yourself"

Fisher-Price® Wins Toy Of The Year Awards For Smart Cycle™ Physical Learning Arcade System
Feb 18, 2008

Smart Cycle&#8482 Wins Most Innovative Toy of the Year And Educational Toy of the Year

Mattel Partners With Screenlife, LLC And Warner Bros. Consumer Products To Bring Seinfeld Back Into America's Living Room With The New Scene It?® Seinfeld DVD Game
Feb 18, 2008
Mattel Partners With Screenlife, LLC And Warner Bros. Consumer Products To Bring Seinfeld Back Into America's Living Room With The New Scene It? ® Seinfeld DVD Game EL SEGUNDO, Calif. (February 18, 2008) - What's your all-time favorite Seinfeld scene?
Hot Wheels® Kicks off 40th Anniversary With Unveil of Diamond-Encrusted Car at New York Toy Fair
Feb 15, 2008

Year-Long Celebration Activities Include Designer's Challenge? Die-Cast Car Line, Cross Country Road Trip and Auction of One-of-a-Kind Jeweled Car

Mattel And Fisher-Price  Inspire Imaginations And Wow Kids With Innovative Toys And Games Based On All The Ways Kids Play
Feb 14, 2008
Mattel And Fisher-Price  Inspire Imaginations And Wow Kids With Innovative Toys And Games Based On All The Ways Kids Play Unveiling The Hottest Licensed Entertainment-Themed Toys, Tech Toys And Classic Toys With A Twist At New York Toy Fair 2008 EL SEGUNDO, Calif.
WWE® Awards Master Toy License To Mattel
Feb 13, 2008
WWE ® Awards Master Toy License To Mattel STAMFORD, Conn., February 13, 2008 - World Wrestling Entertainment® ("WWE"), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world's leading toy manufacturer, today announced that they have
Mattel Chairman and CEO Presenting to Analysts at the New York Toy Fair
Feb 08, 2008

-- Presentation Will Be Webcast Live On Mattel Website --

Mattel Taps Creative Artists Agency For Entertainment Marketing Efforts
Feb 05, 2008

The World's Leading Toy Company Partners with CAA Marketing to Identify and Create Opportunities Across a Variety of Entertainment Platforms for its Rich Library of Brands

Mattel Reports 2007 Financial Results
Jan 31, 2008
Mattel Reports 2007 Financial Results Fourth Quarter Highlights Worldwide net sales up 4 percent from the prior year; Domestic gross sales down 3 percent and international gross sales up 18 percent; Worldwide gross sales for core brands: Barbie® up 4 percent; Hot Wheels® up 21 percent; Core
Mattel Named One Of Fortune's 2008 "100 Best Companies To Work For" List
Jan 23, 2008
Mattel Named One Of Fortune's 2008 "100 Best Companies To Work For" List EL SEGUNDO, CA (January 23, 2008) – FORTUNE announced today that Mattel [NYSE: MAT], the world's largest toy company, has been named to the prestigious 11th annual "100 Best Companies to Work For" list, ranking number 70.
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