Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Hot Wheels® Kicks off 40th Anniversary With Unveil of Diamond-Encrusted Car at New York Toy Fair
Feb 15, 2008

Year-Long Celebration Activities Include Designer's Challenge? Die-Cast Car Line, Cross Country Road Trip and Auction of One-of-a-Kind Jeweled Car

Mattel And Fisher-Price  Inspire Imaginations And Wow Kids With Innovative Toys And Games Based On All The Ways Kids Play
Feb 14, 2008
Mattel And Fisher-Price  Inspire Imaginations And Wow Kids With Innovative Toys And Games Based On All The Ways Kids Play Unveiling The Hottest Licensed Entertainment-Themed Toys, Tech Toys And Classic Toys With A Twist At New York Toy Fair 2008 EL SEGUNDO, Calif.
WWE® Awards Master Toy License To Mattel
Feb 13, 2008
WWE ® Awards Master Toy License To Mattel STAMFORD, Conn., February 13, 2008 - World Wrestling Entertainment® ("WWE"), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world's leading toy manufacturer, today announced that they have
Mattel Chairman and CEO Presenting to Analysts at the New York Toy Fair
Feb 08, 2008

-- Presentation Will Be Webcast Live On Mattel Website --

Mattel Taps Creative Artists Agency For Entertainment Marketing Efforts
Feb 05, 2008

The World's Leading Toy Company Partners with CAA Marketing to Identify and Create Opportunities Across a Variety of Entertainment Platforms for its Rich Library of Brands

Mattel Reports 2007 Financial Results
Jan 31, 2008
Mattel Reports 2007 Financial Results Fourth Quarter Highlights Worldwide net sales up 4 percent from the prior year; Domestic gross sales down 3 percent and international gross sales up 18 percent; Worldwide gross sales for core brands: Barbie® up 4 percent; Hot Wheels® up 21 percent; Core
Mattel, E! Entertainment Television and Badgley Mischka Team Up to Create the First-Ever E! Live from the Red Carpet® By Badgley Mischka Barbie® Doll
Jan 23, 2008
Mattel, E! Entertainment Television and Badgley Mischka Team Up to Create the First-Ever E! Live from the Red Carpet ® By Badgley Mischka Barbie ® Doll Los Angeles, CA - January 23, 2008 - Mattel, E! Entertainment Television and Badgley Mischka have teamed up to create a Barbie® doll that
Mattel Named One Of Fortune's 2008 "100 Best Companies To Work For" List
Jan 23, 2008
Mattel Named One Of Fortune's 2008 "100 Best Companies To Work For" List EL SEGUNDO, CA (January 23, 2008) – FORTUNE announced today that Mattel [NYSE: MAT], the world's largest toy company, has been named to the prestigious 11th annual "100 Best Companies to Work For" list, ranking number 70.
Girls Get Into Swing of Things with New High Performance Barbie™ Golf Equipment from Cougar Golf, A Division of Sports Source
Jan 17, 2008

Sports Source Announces Participation and Introduction of the New Barbie&#8482 Golf Gear at the 2008 PGA Merchandise Show

Mattel To Webcast 2007 Fourth Quarter And Year End Earnings Conference Call
Jan 07, 2008
Mattel To Webcast 2007 Fourth Quarter And Year End Earnings Conference Call EL SEGUNDO, January 7, 2008 – Mattel, Inc. (NYSE:MAT) today announced that it will webcast its quarterly conference call on Thursday, January 31, 2008 at 8:30 a.m. Eastern time (5:30 a.m. Pacific time).
Barbie® Takes To The Runway At The 2008 Consumer Electronics Show
Jan 07, 2008
Barbie ® Takes To The Runway At The 2008 Consumer Electronics Show On the Heels of Launching BarbieGirls.com -- the 'Fastest Growing Virtual World' --Barbie® Brand Takes Fashion Play into the Digital Age with Debut of iDesign™, an Innovative, Interactive Gaming Experience Las Vegas, (January
American Girl's New "2008 Girl Of The Year" Encourages A Healthy Approach To Competition And Performance
Jan 01, 2008

National Contest Seeks Real Girls with Passion, Dedication, and Spirit

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