Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Mattel Wins Coveted Toy of the Year Awards for the Fisher-Price® Laugh & Learn® Smart Learning Home™ and Fisher-Price Think & Learn Rocktopus™
Feb 16, 2019
NEW YORK , Feb. 16, 2019 /PRNewswire/ --  Mattel, Inc. (NASDAQ: MAT), the leading global childhood development and play company, was recognized at the 2019 Toy Industry Association's Toy of the Year (TOTY) Awards ceremony, winning the Toy of The Year Award in the Infant/Preschool category for the
Fisher-Price® Re-launches Rescue Heroes® Brand For Today's Kids and Families
Feb 15, 2019
The popular preschool brand returns to celebrate real life heroism through toys and content, exclusively at Walmart NEW YORK , Feb. 15, 2019 /PRNewswire/ -- Today, Fisher-Price®, the leading global brand for infants and preschoolers, will re-launch Rescue Heroes®, a preschool toy line featuring
Mattel Announces A Slate Of 22 Television Shows For Multi-Platform Distribution
Feb 15, 2019
- New television programs in development based on Mattel's beloved portfolio of franchises and characters as well as new IP across a range of genres - Mattel Television's slate of TV programs builds on the Company's strategy to capture the full value of its IP through film and television EL
Mattel And MGM Partner To Produce Live Action Motion Picture Based On Iconic American Girl® Brand
Feb 15, 2019
LOS ANGELES , Feb. 15, 2019 /PRNewswire/ --  Mattel, Inc.  (NASDAQ: MAT) and Metro Goldwyn Mayer Pictures (MGM) have partnered to develop a live action motion picture based on Mattel's classic American Girl® line of books and dolls. Mattel Films, MGM and PICTURESTART's Erik Feig will produce the
Mattel Announces Multi-Year International Licensing Agreement With Universal Brand Development For Illumination's 'Despicable Me' Franchise
Feb 14, 2019
- Comprehensive range of products will arrive at retailers worldwide, ahead of the global theatrical debut of the sequel to Illumination's Minions in Summer 2020 EL SEGUNDO, Calif. , Feb. 14, 2019 /PRNewswire/ --  Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a three-year
The World's #1 Card Game* UNO® Flips the Deck with New UNO FLIP!™
Feb 12, 2019
First-ever double-sided deck features next level penalty cards for more competitive play EL SEGUNDO, Calif . , Feb. 12, 2019 /PRNewswire/ --   UNO®, the world's number one card game*, introduces its most competitive version ever - UNO FLIP! ™ . The game follows the classic UNO game's premise of
Mattel Reports Full Year And Fourth Quarter 2018 Financial Results
Feb 07, 2019
- Full year Net Sales of $4.51 billion; fourth quarter Net Sales of $1.52 billion. - Mattel was the #1 global toy company in 2018, per NPD. - Barbie® Gross Sales in the quarter increased 12% as reported and 15% in constant currency, versus prior year, marking the fifth consecutive quarter of
Mattel Names Adam Bonnett, Executive Producer, Mattel Television
Feb 06, 2019
- Disney Channel veteran will oversee global episodic content development and production for live-action and animation based on Mattel's iconic brands - Mr. Bonnett brings over 20 years of experience in children's TV, most recently overseeing all live action development and original series and
Barbie And National Geographic Announce Global Licensing Agreement
Jan 31, 2019
Co-branded Career Product and Content Roll Out to Inspire Exploration Beginning Spring 2019 EL SEGUNDO, Calif. , Jan. 31, 2019 /PRNewswire/ --  Mattel, Inc. (NASDAQ: MAT) today announced a worldwide licensing agreement between its Barbie brand and National Geographic to create a product line and
Mattel Films Partners With Warner Bros. Pictures To Develop Hot Wheels® Live-Action Motion Picture
Jan 30, 2019
-- Project marks the second major film collaboration between Mattel Films and Warner Bros. Pictures which follows the companies' recently announced Barbie® film EL SEGUNDO, Calif. , Jan. 30, 2019 /PRNewswire/ -- Mattel, Inc. (NASDAQ: MAT) and Warner Bros .
Mattel Announces Full Year And Fourth Quarter 2018 Financial Results Conference Call And 2019 Toy Fair Analyst Meeting
Jan 24, 2019
EL SEGUNDO, Calif. , Jan. 24, 2019 /PRNewswire/ --  Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its full year and fourth quarter 2018 financial results on Thursday, February 7, 2019 , at approximately 4:05 p.m. Eastern time . Following this, Mattel will host a conference
Mattel And Warner Bros. Pictures To Bring Barbie To The Big Screen Starring Margot Robbie
Jan 08, 2019
- Academy Award®-nominated Margot Robbie to star as Barbie® and co-produce the film under her LuckyChap Entertainment banner, alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment - Movie deal first announced by Mattel Films, the new theatrical film division of Mattel, led by
Mattel Announces Global Licensing Agreement With Global Boy Band BTS
Jan 06, 2019
Creative Collaboration to Debut First-Ever Line of BTS Fashion Dolls Launching in Summer 2019 HONG KONG , Jan. 6, 2019 /PRNewswire/ -- Mattel, Inc. (NASDAQ: MAT) announced today at the Hong Kong Toys & Games Fair a comprehensive, worldwide licensing agreement with BTS (acronym for Bangtan
American Girl's 2019 Girl Of The Year™ Blaire Has The Recipe For Creating Meaningful Connections
Dec 31, 2018
-- American Girl Promotes Mealtime Togetherness as a Healthy Alternative to Today's Digital Distractions -- MIDDLETON, Wis. , Dec. 31, 2018 /PRNewswire/ -- Tonight, millions of girls everywhere are counting down to welcome the New Year and American Girl's newest Girl of the Year ™ , Blaire Wilson ™
Mattel® Introduces "Jersey Shore Family Vacation" Board Game
Dec 17, 2018
In Partnership with Viacom Nickelodeon Consumer Products, New Game Capitalizes on MTV's Popular Reality Hit Series EL SEGUNDO, Calif. , Dec. 17, 2018 /PRNewswire/ -- Today, Mattel (NASDAQ: MAT) and Viacom Nickelodeon Consumer Products announce the launch of MTV's "Jersey Shore Family Vacation"
Mattel® Launches New Card Game Silicon Valley Startups™
Dec 10, 2018
Inspired by the Game Play, Brand Partners with ABC Shark Tank's Daymond John to Fund $50,001 to the "Best of the Worst" Startup Pitch EL SEGUNDO, Calif. , Dec. 10, 2018 /PRNewswire/ -- Today, Mattel (NASDAQ: MAT) launches Silicon Valley Startups, a hilarious card game that pits "Entrepreneurs"
Barbie® honors Savannah Guthrie And Hoda Kotb As Role Models With One-Of-A-Kind Dolls
Nov 11, 2018
TODAY Show Co-hosts Celebrated as Part of the Barbie Shero Program to Inspire the Next Generation of Girls EL SEGUNDO, Calif. , Nov. 11, 2018 /PRNewswire/ -- (NASDAQ: MAT) -  Today, Barbie ® honors journalists Savannah Guthrie and Hoda Kotb as role models, or "Sheroes," for breaking boundaries to
Hot Wheels Selects Fan's Custom Car To Be Immortalized As Die-Cast Toy And Sold In 2019
Oct 31, 2018
The 2JetZ, a futuristic hot rod, is unveiled as the winner of the first Hot Wheels Legends Tour, the world's largest traveling car show in partnership with Walmart EL SEGUNDO, Calif. , Oct. 31, 2018 /PRNewswire/ -- Hot Wheels announced Luis Rodriguez and his 2JetZ custom car as the winner of the
Mattel Reports Third Quarter 2018 Financial Results
Oct 25, 2018
- Third quarter Net Sales of $1.44 billion. - North America Net Sales increased by 4%; Gross Sales increased by 6%; highest sales growth in North America since Q4 2015. - Recaptured position as the #1 toy company globally in each of the last four months through September, per NPD.
Mattel Expands Role Of Board Member And Global Toy Industry Veteran Soren T. Laursen To Executive Director
Oct 10, 2018
- Mr. Laursen held a variety of leadership roles at The LEGO Group for more than 25 years, including serving as President of LEGO Systems for over a decade, and was most recently CEO of TOP-TOY, the largest retailer of toys and children's products in the Nordic region - As Executive Director, Mr.
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