Press Releases

Want to get the latest on what's happening with Mattel or one of our all-star brands? View press releases for the current year, or visit the archives for press releases from previous years. Click a specific link to view specific categories of press releases or click All to view them sorted by date. Click the press release title to view it in its entirety.

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All Press Releases
Mattel Reports Second Quarter 2019 Financial Results
Jul 25, 2019
Second quarter Net Sales of $860.1 million , up 2% as reported, and up 5% in constant currency, versus prior year. Gross Sales of $962.3 million , up 1% as reported, and up 4% in constant currency. Dolls category Gross Sales up 3% as reported, and up 6% in constant currency; Barbie ® Gross Sales up
Mattel Announces Second Quarter 2019 Financial Results Conference Call
Jul 02, 2019
EL SEGUNDO, Calif. --(BUSINESS WIRE)--Jul. 2, 2019-- Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its second quarter 2019 financial results on Thursday, July 25, 2019 , at approximately 4:05 p.m. Eastern time . Following this, Mattel will host a conference call and webcast at
Hot Wheels Teams Up With Nintendo to Bring the World of Mario Kart to Fans With New Die-cast Toy Line
Jun 20, 2019
EL SEGUNDO, Calif. --(BUSINESS WIRE)--Jun. 20, 2019-- Today Hot Wheels and Nintendo announce the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. With its introduction, the beloved Nintendo characters and iconic karts from the hugely popular Mario Kart franchise have been
Mattel Announces Second Annual Global Day of Play Across 30 Cities Worldwide
Jun 20, 2019
The Los Angeles Lakers®, Los Angeles Dodgers®, Los Angeles Football Club and Volleyball World Champion John “Sinjin” Smith Will Join UCLA Mattel Children’s Hospital™ for Epic “Play Date” at Mattel Headquarters Sky Brown , the Youngest Pro-Skateboarder, and Summer Games Hopeful, Will be Showcasing
Mattel® Unveils Hot Wheels™ id, Groundbreaking New Play System Bringing Together Physical and Digital Play, Available Exclusively at Apple.com, Select Apple Stores and on the App Store
Jun 14, 2019
Hot Wheels id integrates #1 selling toy in the world* into digital racing with new Mixed Play experience, a unique experience that keeps the physical toy at the core of gameplay and adds digital enhancement Hot Wheels™ id Vehicle Assortment, Race Portal, Smart Track® Kit and companion app available
Mattel Announces International Licensing Agreement with Sanrio Featuring Hello Kitty and Friends
Jun 04, 2019
Rights include famed Hello Kitty & Friends™ and Hello Kitty Cafe™, as well as Sanrio characters including Hello Kitty®, Keroppi™, Chococat™, Badtz-Maru™, Little Twin Stars™, Tuxedosam™, Pompompurin™, My Melody™, Hangyodon™ and Pochacco™ EL SEGUNDO, Calif. --(BUSINESS WIRE)--Jun.
Mattel Films and Blumhouse Productions Partner to Bring ‘Magic 8 Ball®’ to the Big Screen
Jun 03, 2019
First collaboration between Mattel Films and Blumhouse Productions , the producer of Get Out , Ma , Halloween Film director Jeff Wadlow , whose work includes Kick-Ass 2, Truth or Dare and the upcoming Fantasy Island , has signed on to direct the production Sixth live-action film project Mattel
Mattel Extends Global Licensing Partnership With Warner Bros. Consumer Products For DC
May 23, 2019
- Agreement extends rights to iconic DC characters in the girls, preschool and vehicles categories, among others - Agreement will support and grow the core DC Universe, as well as all new content for "DC Super Hero Girls" EL SEGUNDO, Calif. , May 23, 2019 /PRNewswire/ --  Mattel, Inc.
Mattel Appoints Jamie Cygielman To Lead American Girl®
May 07, 2019
EL SEGUNDO, Calif. , May 7, 2019 /PRNewswire/ --  Mattel, Inc. (Nasdaq: MAT) today announced the appointment of Jamie Cygielman , veteran marketing executive and former Chief Marketing Officer of Iconix Brand Group , as Senior Vice President and General Manager of American Girl. Ms.
Mattel Expands Global Licensing Agreement With Disney For Pixar Animation Studios Spanning New Releases And Iconic Blockbusters
May 01, 2019
- Mattel furthers its relationship with Disney and Pixar to build on the success of "Toy Story 3" and "Cars" franchises ahead of the highly-anticipated "Toy Story 4." - Mattel adds international rights to upcoming 2020 Pixar films, including "Onward," as well as Pixar Animation Studios' film
Mattel Reports First Quarter 2019 Financial Results
Apr 25, 2019
- First quarter Net Sales of $689.2 million, down 3% as reported, and up 1% in constant currency, versus prior year. - Gross Sales of $780.1 million, down 2% as reported, and up 2% in constant currency. - Barbie® Gross Sales up 7% as reported, and up 13% in constant currency; Dolls Gross Sales down
Media Statement on the Fisher-Price® Rock 'n Play Recall Notice released on April 12, 2019
Apr 12, 2019
EAST AURORA, N.Y. , April 12, 2019 /PRNewswire/ -- Today, Fisher-Price® announced with the Consumer Product Safety Commission that it is recalling all models of the Rock 'n Play Sleeper.  Fisher-Price also released the following statement: A child fatality is an unimaginable tragedy.
Polly Pocket™ Signs 10-Year-Old Skateboarder Sky Brown As Global Brand Ambassador
Apr 10, 2019
THE ORIGINAL MICRO SCALE DOLL BRAND PARTNERS WITH REAL GIRL TO BRING BRAND PURPOSE TO LIFE EL SEGUNDO, Calif. , April 10, 2019 /PRNewswire/ -- Polly Pocket™, a franchise of Mattel (NASDAQ: MAT), today announced top skateboarder, Sky Brown , as a new Global Brand Ambassador as she embodies the
Media Statement on the U.S. Consumer Product Safety Commission-Fisher-Price® Joint Security Alert released on April 5, 2019
Apr 05, 2019
EAST AURORA, N.Y. , April 5, 2019 /PRNewswire/ -- Today, Fisher-Price® and the U.S. Consumer Product Safety Commission (CPSC) jointly issued an alert warning parents and caregivers to discontinue use of the Rock 'n Play Sleeper when infants begin to roll over.
Mattel Announces First Quarter 2019 Financial Results Conference Call
Apr 04, 2019
EL SEGUNDO, Calif. , April 4, 2019 /PRNewswire/ --  Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its first quarter 2019 financial results on Thursday, April 25, 2019 , at approximately 4:05 p.m. Eastern time . Following this, Mattel will host a conference call and webcast at
Mattel Appoints Dena Cook As Global Head Of Communications And Public Relations
Mar 06, 2019
EL SEGUNDO, Calif. , March 6, 2019 /PRNewswire/ --  Mattel, Inc. (Nasdaq: MAT) today announced the appointment of Dena Cook , veteran communications executive and former CEO of Brew, as Executive Vice President and Global Head of Communications and Public Relations. Ms.
Barbie™ Celebrates 60 Years As A Model Of Empowerment For Girls
Mar 06, 2019
Brand Donates One Dollar from Every Doll Sold* to Further Dream Gap Project Commitment and Honors Global Lineup of Role Models EL SEGUNDO, Calif. , March 6, 2019 /PRNewswire/ -- Today, Mattel, Inc. (NASDAQ: MAT) kicks off worldwide celebrations to mark the 60 th anniversary of Barbie, the number
Hot Wheels™ legends Tour Returns In Search Of Fan's Custom Car Worthy Of Being Immortalized As A Hot Wheels Die-Cast Toy
Mar 04, 2019
The Hot Wheels Legends Tour will hit the road again this year with an expanded cross-country live events series at Walmart stores presented by Mobil 1 EL SEGUNDO, Calif. , March 4, 2019 /PRNewswire/ -- Today, Hot Wheels® announced the return of the Hot Wheels™ Legends Tour, a national traveling car
Mattel And MGM Partner To Produce Live Action Motion Picture Based On Iconic View-Master® Franchise
Feb 27, 2019
- 3-D toy-line was introduced at the 1939 New York World's Fair; View-Master® was one of original inductees into the National Toy Hall of Fame - Project marks the second major collaboration between Mattel Films and MGM which follows recently announced American Girl® film EL SEGUNDO, Calif. and LOS
Mattel Wins "Toy Of The Year" Award For Jurassic World™ Dinosaur Line In The Action Figure Category
Feb 16, 2019
NEW YORK , Feb. 16, 2019 /PRNewswire/ -- Mattel, Inc. (NASDAQ:MAT), the leading global children's entertainment and toy company, made headlines today as Jurassic World™ Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category.
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