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Dec 10, 2018

Mattel® Launches New Card Game Silicon Valley Startups™

Inspired by the Game Play, Brand Partners with ABC Shark Tank's Daymond John to Fund $50,001 to the "Best of the Worst" Startup Pitch

EL SEGUNDO, Calif., Dec. 10, 2018 /PRNewswire/ -- Today, Mattel (NASDAQ: MAT) launches Silicon Valley Startups, a hilarious card game that pits "Entrepreneurs" against each other to pitch hysterical startup ideas to "Investors." With all pitch ideas decided through random card draws, players must use their best improvisation skills to win the game.  

Mattel Logo (PRNewsFoto/Mattel)

"Silicon Valley stereotypes have fully infiltrated pop culture – from movies to TV shows – you can't escape the startup culture and now it's time to bring it to the game aisle," said Ray Adler, Senior Director, Global Games at Mattel. "Silicon Valley Startups combines the creativity needed to pitch a startup with unexpected hilarity in a group setting – and because everyone thinks they have the next big idea, this game is for everyone."

To celebrate the game play, Silicon Valley Startups is partnering with co-star and investor on ABC'sShark Tank, Daymond John, to launch the Silicon Valley Startups Contest. The contest invites any potential entrepreneur to pitch their best of the worst ideas for a shot at a $50,001 prize – one dollar more than the leading industry prize for disruptive startups. To enter, visit the Silicon Valley Startups Contest between now and December 20, 2018 for a chance to win.

"I've heard my share of ridiculous business pitches over the years, and it will be fun to go against everything I know to help find the winner of the Silicon Valley Startups Contest," said John. "If the entries reflect the creativity seen by playing this game, I can't wait to see what America comes up with!"

Silicon Valley Startups is now sold at Target stores and online for $14.99 and will roll out to mass retailers nationwide in 2019.

No purchase necessary. Void where prohibited. Silicon Valley Startups™ Contest is sponsored by Mattel, Inc. Open to legal residents of the 50 U.S. & D.C., 18 years of age or older. Begins 7:00 a.m. ET on 12/10/18 and ends 11:59 p.m. ET on 12/20/18. For Official Rules, visit SiliconValleyStartupsContest.com.

About Daymond John

In additional to Shark Tank, John is one of the industries most recognized branding experts. His own brand has seen an aggressive expansion since he created FUBU more than 20-years ago.  An original cast member of the four-time Emmy Award winning series, "Shark Tank," John's relentless commitment to promoting and supporting entrepreneurs led to his appointment by the Obama Administration as a Presidential Ambassador for Global Entrepreneurship, and becoming a two-time New York Times Bestselling author for his books Rise and Grind (2018) and, The Power of Broke (2016).

About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

Media Contact

Marissa Beck 
Mattel Global Communications
Marissa.Beck2@Mattel.com  
415-902-5233

Carolyn Stanton
Weber Shandwick
CStanton@webershandwick.com
212-445-8254       

 

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SOURCE Mattel