Press Releases

« Back
Jul 26, 2019

Mattel Named Global Toy Partner for TOP GUN Franchise

Agreement for rights to create licensed toys for the highly-anticipated TOP GUN: MAVERICK, scheduled to debut in theaters in summer 2020

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jul. 26, 2019-- Mattel, Inc. (NASDAQ: MAT) today announced it has been named global toy partner for Paramount Pictures’ TOP GUN franchise, ahead of the highly-anticipated sequel, TOP GUN: MAVERICK, scheduled to debut in theaters in June 2020.

Mattel has the rights to toys across multiple categories, including die-cast vehicles and aircrafts, playsets, games and other toys. The new line will bring moments from both the classic film and the sequel to life, appealing to fans of all ages.

“We are thrilled to bring TOP GUN to life for both kids and their parents who undoubtedly fell in love with the franchise over thirty years ago,” said Janet Hsu, Chief Franchise Management Officer of Mattel. “Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages.”

TOP GUN: MAVERICK is one of the most anticipated movies next summer,” said Pam Kaufman, President, Viacom Nickelodeon Consumer Products. “The film has multi-generational appeal and lends itself to vehicle and role play toy categories. TOP GUN: MAVERICK has all the ingredients to be a hit in theatres, as well as retail aisles.”

The line will be available globally ahead of the U.S. premiere scheduled to be released in June 2020.

About Mattel

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com.

About Viacom Nickelodeon Consumer Products

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB) (NASDAQ: VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, youth and adult licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including SpongeBob SquarePants, PAW Patrol and Teenage Mutant Ninja Turtles.

ABOUT PARAMOUNT PICTURES CORPORATION

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB) (NASDAQ: VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, and Paramount Players. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

TM & © 2019 Paramount Pictures. All Rights Reserved.

MAT-CORP

Source: Mattel, Inc.

Marissa Beck
Marissa.beck2@mattel.com
310-252-4974