Companies to collaborate connecting Quirky's vibrant global inventor
community with Mattel's iconic brands and products ranging from toys and
games to baby gear and preschool products
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel (NASDAQ: MAT) and Quirky, the company that makes invention
accessible, today announced an exclusive partnership to spark invention
in toys, play and baby gear. Harnessing the power of Quirky's global
community and Mattel's iconic Brands, Quirky and Mattel will reimagine
Mattel's portfolio of products to drive growth for brands like Barbie,
Fisher-Price, and Hot Wheels. This partnership combines Mattel's scale
and 70 years of toy-making history with Quirky's open and agile approach
to product development.
Starting today, the companies invite everyone to submit new product
ideas for toys, games, and family products to Quirky's online
platform to support Mattel's vision to create deeper consumer
connections and reimagine how children play, learn, and grow. Quirky and
Mattel will begin developing the new products alongside Quirky's global
community, the first of which may be available for holiday 2015. Watch
the video to learn more here.
"This marks a new era for Mattel," said Richard Dickson, President and
Chief Operating Officer, Mattel. "Leveraging Quirky's platform allows us
to discover new ideas for our toys and unique solutions for our baby
products. Just as importantly, this new partnership will enable us to
accelerate the speed and scope of invention by tapping into Quirky's
dynamic community. This is an industry about creating and inventing,
whether based on a consumer insight or a really fun idea, with the power
of our own talented inventors and now Quirky, we are realizing our
vision to reimagine Mattel's core brands and bring truly great
unexpected play to families."
The relationship with Mattel is the third addition to the Powered by
Quirky initiative, a new series of product-development partnerships with
category leaders. Powered by Quirky enables Quirky's community to work
with industry-leading companies like Mattel to impact the brands they
"Few companies inspire creative imagination like Mattel," said Ben
Kaufman, CEO and Founder, Quirky. "Partnering with Mattel gives our
community the opportunity to tap into their own childhood memories to
dream up entirely new ways to play."
To date, Quirky has received close to 15,000 toy-related idea
submissions from its community. Starting today, each and every idea in
the category will have an opportunity to become the next big product
For more information on today's announcement, download a digital press
makes invention accessible by bringing real people's product ideas to
life. To take ideas from pipe dream to consumer product, an in-house
team of designers and engineers collaborate with Quirky's online
community on nearly all aspects of development. Anyone can make their
mark by submitting a problem-solving idea or weighing in on others'. And
when a product is sold, Quirky shares its revenue with every community
member that had an impact. Founded by Ben Kaufman in 2009, Quirky's
products can be found at The Home Depot, Best Buy, Bed Bath & Beyond,
Target, Amazon.com, and of course—Quirky.com.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in
the design, manufacture and marketing of toys and family products.
Mattel's portfolio of best-selling brands includes Barbie®,
the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends®
and Fisher-Price® brands, including Little People®
and Power Wheels®, MEGA® Brands, including MEGA
BLOKS® and RoseArt®, as well as a wide array of
entertainment-inspired toy lines. In 2014, Mattel ranked No. 5 on
Corporate Responsibility Magazine's "100 Best Corporate Citizens" list.
With worldwide headquarters in El Segundo, Calif., Mattel's companies
employ 31,000 people in 40 countries and territories and sell products
in more than 150 nations. At Mattel, we are Creating the Future of Play.
Visit us at www.mattel.com,
Tiffany Markofsky, 305-710-2960
News Provided by Acquire Media