—Fashion-Focused Products to Be Sold Via Mass Retailers This Fall—
MIDDLETON, Wis.--(BUSINESS WIRE)--
American Girl, a division of Mattel, Inc. (NASDAQ:MAT), today announced
a licensing agreement with Fashion Angels, the leading designer of tween
girls' lifestyle and activity products, to create a variety of
trend-right and fashion-focused arts & crafts products. The new line
will be available this fall at retailers nationwide and will include
activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for
girls to create fun accessories for themselves and their favorite
American Girl dolls.
"American Girl is well known for celebrating girls and fostering their
creativity," said Jean McKenzie, executive vice president of American
Girl. "Expanding into the craft category with a leading lifestyle
company like Fashion Angels allows us to inspire even more girls with
new and creative ways to express themselves."
"Partnering with American Girl is a great fit for what we do at Fashion
Angels," said Mark Miller, CEO of Fashion Angels Enterprises. "Both
Fashion Angels and American Girl are focused on serving the needs of
girls and providing them with wonderful experiences that can help them
grow into confident young women."
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary
of Mattel, Inc. (NASDAQ:MAT, www.mattel.com).
The Mattel family of companies is the worldwide leader in the design,
manufacture, and marketing of toys and family products. Since its
inception in 1986, American Girl has been devoted to celebrating girls
ages 3 to 12 through high-quality dolls and accessories, books, clothes,
movies, and unforgettable experiences. Best-selling lines include
BeForever™, My American Girl™, Girl of the Year™, and Bitty Baby™.
Headquartered in Middleton, WI, the company sells products exclusively
through its award-winning catalogue, on americangirl.com,
and in its experiential retail stores. By inspiring girls to be their
best, American Girl has earned the loyalty of millions of girls and the
praise and trust of parents and educators.
ABOUT FASHION ANGELS ENTERPRISES
The Milwaukee-based Fashion Angels Enterprises, established in 1996, is
the leading designer and manufacturer of tween girls' lifestyle and
activity products. Fashion Angels' mission is to provide tween girls
with experiences that inspire them to Find Their Wings; to
believe in themselves and to be proud of what they can do. For
additional information, please visit the company website at www.fashionangels.com
and for the most up to the minute information and to interact with
Fashion Angels, like us on Facebook
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Stephanie Spanos, 608.830.4496
Chris Dresselhuys, 414.308.1613
Source: American Girl
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